We, for a while, thought it would be cool to come up with some radical titles for our team members.

Then, we realized that you don’t really care about radical titles. You want to know who we are, who we really are. Working together requires trust and intimacy. It’s not a time to get clever so here’s the straight goods about our little team of Makers*.

Michelle Luk

Michelle Luk

Creative Director

Michelle’s approach begins with curiosity and is rooted in the belief that ideas are the core of visual language. For her, every project is a collaborative journey with clients and teams. The process and design principles are always the same, yet the creative solution is always unique. She will take a keen interest in your business to ignite conscious and passionate solutions that will fuel your brand.

In her 20 years as a designer, creative director and art director she’s worked with hundreds of brands for businesses ranging from local and independent to global multinationals.

She’s won multiple awards, most recently Silver Pentawards, Creativity International Award and several PAC Awards.

Beyond that, she is frighteningly intuitive!

George Dedopoulos

George Dedopoulos

Digital Director

George Dedopoulos, known for his strategic imagination in aligning business goals with creative strategy and expression, has successfully led brand design and marketing engagements for a variety of clients. His experience encompasses a variety of industries—including the print industry, sport and fitness, retail, and professional services.

Committed to elegant solutions and powerfully simple communications, his areas of expertise are in clean, responsive design solutions, integration of new technologies, print design, digital media strategy, site architecture, and site marketing.


Miriam Freibauer

Brand Strategist

Why? It’s the one simple question that has fueled Miriam’s insatiable intellectual curiosity and her 30+ year career as a marketing executive and strategic consultant. Over the course of her professional life, she’s helped frame the business landscape of global companies such as Pernod Ricard, Kraft, and Mondalez.

Miriam believes collaboration is key. She works closely with clients, account teams, and creative departments to develop on-target strategies that lend themselves to big, juicy creative briefs. Her meticulous process helps her and her clients navigate new business opportunities and develop new products.

When she’s not breathing new life into brands, you can find Miriam, scouring specialty food stores, in search of the best single origin chocolate bars (if you’re nice, she’ll share).

Sheena Mota

Sheena Mota

Account Director

No two projects are alike. That’s Sheena’s moto and that’s why she takes a custom approach to each and every job. Her detail oriented process puts her clients and team members at ease by ensuring the big picture gets painted, perfectly.

With twelve years of project management experience in the design industry, her expertise spans all dimensions-identity systems, print, digital, packaging, and integrated campaigns for brands big and small (LCBO, adidas, Habitat for Humanity, Ryerson University, Moosehead, Ozery Bakery etc.)

Whether she’s leading a large team or working solo, Sheena ensures her projects exceed expectations and are delivered on time as well as on budget.

In between projects, Sheena heads into great outdoors for some well-deserved digital detoxing.

Tito Nunes

Tito Nunes


Tito Nunes calls himself a graphic designer. But he’s much more than that; he’s a detail driven visual problem solver with keen instincts, a strategic mind, and a background in illustration and photography. Whether Tito is working with analog or digital technologies, he does whatever it takes to create meaningful and captivating designs.

Tito believes the meaning behind a design is as important as both the journey and the outcome. As part of his unique creative process, Tito combines his expertise in conceptual design, branding, packaging, with his passion for mold making, 3D printing (SLA & FDM), epoxy casting, and welding.

When our jack of all design-related trades isn’t hard at work, you can find Tito wandering around the woods, SLR in hand.