Liva is a sugar substitute that prides itself on being made with only two ingredients: organic dates and love. So we created a simple way to communicate the purity of this product and developed the brand essence: a magical sprinkling of love and sweetness. From a strategic perspective, we needed to create opportunities for consumers to choose Liva over sugar.
To convert sugar users into Liva Lovers, we borrowed established cues from the category to define packaging and design formats. Liva in stick sachets provides consumers with the opportunity to enjoy life’s simple, sweet moments more often…just as the founder intended.