Tonica Kombucha
After 15 years of success as a local Canadian Company, Tonica came to us with this challenge: How do we transition from the glass bottles to cans without losing taste appeal? And how do we communicate our new innovation “Low Sugar”? Together, we solidified their true essence (and tagline) “Sparkle with Life.” and evolved their brand and pack from a functional proposition to an emotive lifestyle brand that resonates with today’s health concious customers and the brand aspirations.